Recommended Agency Register (RAR) is The Drum’s service to help brands to choose agencies, based on ratings. The RAR database contains over 55000 ratings left by brands.

Each year we download the ratings from the database to identify which agencies are the highest-rated by clients, and recognise those agencies via the RAR Awards. These awards are one of a kind in the industry – there are no entries to submit, no papers to write. Winning can only be achieved through the high regard of clients, demonstrated with ratings on

We can then help brands to quickly identify the best agencies across a number of disciplines and service levels (see How to Enter).

To participate in the awards you must register for an account/sign in to your existing account on, request your clients to rate your agency client ratings, and take one of our membership options.

After the ratings deadline (14 February) these will be reviewed and the shortlists will be annoucend, here on the site and via social meda. The winners in each category will then be revealed at the awards ceremony on 24th April.  Tables for the awards can be booked here.